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50 积分 2025-01-19 加入
Brand stories: bringing narrative theory to brand management
8小时前
待确认
The Relationship Between Informal and Incidental Learning of Volunteers in Adult ESL and Their Intercultural Maturity
1个月前
已完结
Exploring influence attempts, wishful identification, parasocial relationships, and behavioral loyalty among Thai game live-streamers and their viewers
3个月前
已完结
Connecting through chatbots: residents’ insights on digital storytelling, place attachment, and value co-creation
3个月前
已完结
The interplay between country-of-origin image and perceived brand localness: An examination of local consumers’ response to brand acquisitions by emerging market firms
3个月前
已完结
Me and my AI: Exploring the effects of consumer self‐construal and AI‐based experience on avoiding similarity and willingness to pay
3个月前
已完结
AI versus Human: Rethinking the Role of Agent Knowledge in Consumers’ Coping Mechanism Related to Influencer Marketing
3个月前
已完结
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