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Humor as a Double-Edged Sword: Four Functions of Humor in Communication
7天前
已完结
Turn the Other Cheek or an Eye for an Eye: Exploring Brand-to-Brand Dialogue on Social Media
7天前
已完结
When Does Humorous Marketing Hurt Brands?
1个月前
已完结
Turn the Other Cheek or an Eye for an Eye: Exploring Brand-to-Brand Dialogue on Social Media
1个月前
已完结
Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers
1个月前
已完结
Offensive or amusing? The study on the influence of brand-to-brand teasing on consumer engagement behavioral intention based on social media
1个月前
已完结
Individual differences in uses of humor and their relation to psychological well-being: Development of the Humor Styles Questionnaire
1个月前
已完结
Self‐Construal, Reference Groups, and Brand Meaning
1个月前
已完结
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