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30 积分 2025-04-26 加入
Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
10天前
已完结
A mixed-method approach to examining brand-consumer interactions driven by social media
18天前
已完结
Consumer interaction as intellectual capital
18天前
已关闭
Brand-to-Brand Engagement on Social Media: Typology and Implications
18天前
已完结
How brand interaction in pop-up shops influences consumers’ perceptions of luxury fashion retailers
18天前
已完结
Luxury brands join hands: building interactive alliances on social media
21天前
已完结
Social Media Peer Communication and Impacts on Purchase Intentions: A Consumer Socialization Framework
21天前
已完结
Understanding consumer behavior regarding luxury fashion goods in India based on the theory of planned behavior
22天前
已完结
Decoding fashion advertising symbolism in masstige and luxury brands
26天前
已完结
The role of functional and symbolic brand associations on brand loyalty
26天前
已完结
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