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140 积分 2024-05-19 加入
Exploring the relationships between perception of product quality, product ratings, and consumers’ personality traits: An eye-tracking study
2小时前
待确认
Real-Time Sales Data, Streamer Improvisation, and Sales Performance: Evidence from Live-Stream Selling
6天前
已关闭
An examination of the celebrity endorsements and online customer reviews influence female consumers’ shopping behavior
6天前
已完结
Examining the Cognitive and Affective Trust-Based Mechanisms Underlying the Relationship Between Ethical Leadership and Organisational Citizenship: A Case of the Head Leading the Heart?
6天前
已完结
Word of mouth communication within online communities: Conceptualizing the online social network
7天前
已完结
Role of Product-Related Conversations in the Diffusion of a New Product
7天前
已完结
Influencer advertising on social media: The multiple inference model on influencer-product congruence and sponsorship disclosure
7天前
已完结
Social Influence: Compliance and Conformity
7天前
已完结
Beyond persuasion Knowledge: Examining the roles of visual appeal, visual congruence, and social proof in influencer advertising
7天前
已关闭
Effects of Social Interaction Dynamics on Platforms
7天前
已完结
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