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Authenticity in Virtual and Human Influencer Donation Appeals: Effects of Emotional Expression and Language Style
1天前
已完结
Encouraging prosocial consumer behaviour: A review of influencer and digital marketing literature
1天前
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Virtual influencer vs. human influencer? How influencer type affects donation intention in charitable appeals
1天前
已完结
How Influencer Type and Interest Appeals in Green Advertising Drive Pro-Environmental Behavior: The Moderating Role of Attribute Centrality
1天前
已完结
Can Demographic Homophily Enhance the Effectiveness of Virtual Influencer Marketing? An Experimental Study of Age, Race, and Gender Congruence in Pro-Environmental Campaigns
1天前
已关闭
AI-Powered Virtual Influencers: Authenticity, Warmth, and Donation Intention in a Single-Stimulus Charity Appeal Context
1天前
已完结
Impact of NaCl on physicochemical properties, microbial community, and pathogen surveillance in the Chinese traditional fermented broad bean (Vicia faba L.) paste
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