Lv11
10 积分 2023-11-20 加入
Social media influencer marketing: the role of influencer type, brand popularity, and consumers’ need for uniqueness
1小时前
待确认
Unraveling Impact: Exploring Effects of Novelty in Top Consumer Research Journals
2天前
已完结
Health-Related Advertising: Leveraging Virtual and Human Influencers to Encourage Health Behaviors
2个月前
已完结
Uncertainty Evokes Consumers’ Preference for Brands Incongruent with their Global–Local Citizenship Identity
2个月前
已完结
Not Too Far to Help: Residential Mobility, Global Identity, and Donations to Distant Beneficiaries
2个月前
已完结
Sustainable family development: How changes in family life cycle influence household low-carbon use behavior through changing motivations
2个月前
已完结
Divergent Versus Relevant Ads: How Creative Ads Affect Purchase Intention for New Products
4个月前
已完结
The Impact of Mukbang Live Streaming Commerce on Consumers’ Overconsumption Behavior
4个月前
已完结
EXPRESS: Cardio with Mr. Treadmill: How Anthropomorphizing the Means of Goal Pursuit Increases Motivation
4个月前
已完结
The influence of economic incentives on residents’ intention to participate in online recycling: An experimental study from China
4个月前
已完结
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