Lv1
18 积分 2023-11-20 加入
Love or Loss: Effective message framing to promote environmental conservation
1个月前
已完结
Greenfluencing Through the Power of Emotions? Impact of Message Frames and Emotionally Matching Background Music on the Effectiveness of Influencers’ Environmental Communication
1个月前
已完结
Unraveling the Complex Effects of Content Congruence on Engagement in Sponsored Tourism Videos: An Interpretable Machine Learning Approach
1个月前
已完结
The Modalities of Media: A Model for Understanding Intermedial Relations
1个月前
已完结
Beyond Visual Appeal: The Impact of Multisensory Experience of Hotel Marketing and Review Images on Sales
1个月前
已完结
Defining affordances in social media research: A literature review
1个月前
已完结
The Effectiveness of Cause-Related Marketing: A Meta-Analysis on Consumer Responses
2个月前
已完结
Description and Demonstration Signals as Complements and Substitutes in an Online Market for Mental Health Care
2个月前
已完结
Extending Signaling Theory to Rhetorical Signals: Evidence from Crowdfunding
2个月前
已完结
Signaling Effects Under Dynamic Capacity in Online Matching Platforms: Evidence from Online Health Consultation Communities
2个月前
已完结
皖公网安备34019202002308
