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10 积分 2023-11-20 加入
Divergent Versus Relevant Ads: How Creative Ads Affect Purchase Intention for New Products
3小时前
待确认
The Impact of Mukbang Live Streaming Commerce on Consumers’ Overconsumption Behavior
7小时前
已完结
EXPRESS: Cardio with Mr. Treadmill: How Anthropomorphizing the Means of Goal Pursuit Increases Motivation
21天前
已完结
The influence of economic incentives on residents’ intention to participate in online recycling: An experimental study from China
22天前
已完结
Green rewards vs. non-green rewards? The impact of hotel marketing incentives on guests’ green consumption intentions
24天前
已完结
The Effect of Slow Motion Video on Consumer Inference
1个月前
已完结
EXPRESS: Standing Out While Fitting in: Visual Design of Text Overlays in Social Media Communication
1个月前
已完结
ChatGPT for Textual Analysis? How to Use Generative LLMs in Accounting Research
1个月前
已完结
AI–Human Hybrids for Marketing Research: Leveraging Large Language Models (LLMs) as Collaborators
1个月前
已完结
What you Feel, Is what you like Influence of Message Appeals on Customer Engagement on Instagram
2个月前
已完结
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