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234 积分 2026-08-15 加入
The Effect of Verisimilitude in Storytelling Advertising : Moderating Effect of Product Involvement
4小时前
已关闭
The Quest for Authenticity in Consumption: Consumers’ Purposive Choice of Authentic Cues to Shape Experienced Outcomes
5小时前
已完结
Measuring Consumer Empathic Response to Advertising Drama
1个月前
已完结
Effects of Consumer Empathic Response to Advertising on Attitude toward the Ad - In the Context of Storytelling Advertising
1个月前
已关闭
Narrative Structure: Plot and Emotional Responses
1个月前
已完结
Measuring Consumer Empathic Response to Advertising Drama
1个月前
已完结
Cognitive and affective trust in service relationships
1个月前
已完结
Understanding Customer Trust in Agent-Mediated Electronic Commerce, Web-Mediated Electronic Commerce, and Traditional Commerce
1个月前
已完结
Perceived Realism
1个月前
已完结
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