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The Effects of the Congruence between Outdoor Sports Wear’s Brand Personality and Self-Image on Brand Attitude and Brand Attachment
2个月前
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Going Green for Sustainability in Outdoor Sport Brands: Consumer Preferences for Eco-Friendly Practices
2个月前
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Comparison and Analysis of Outdoor wear Brand Using Opinion Mining Analysis : Focusing on domestic top 10 outdoor wear brands
2个月前
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Brand positioning and communication
2个月前
已完结
Merger and Acquisitions Integration, Implementation as Innovative Approach Toward Sustainable Competitive Advantage: A Case Analysis From Chinese Sports Brands
2个月前
已完结
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