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Health-Related Advertising: Leveraging Virtual and Human Influencers to Encourage Health Behaviors
1小时前
已完结
How Visual and Mental Human-Likeness of Virtual Influencers Affects Customer–Brand Relationship on E-Commerce Platform
2个月前
已完结
The Interplay Between Human Likeness and Agency on Virtual Influencer Credibility
2个月前
已完结
Can Virtual Influencers Replace Human Influencers in Live-Streaming E-Commerce? An Exploratory Study from Practitioners’ and Consumers’ Perspectives
2个月前
已完结
Artificial Intelligence-Powered Digital Streamers in Online Retail: Empirical Insights and Design Strategies from Experiments
2个月前
已关闭
Contextual Factors Surrounding Reputation Damage With Potential Implications for Reputation Repair
2个月前
已完结
Comparing the value of perceived human versus AI-generated empathy
2个月前
已完结
The Spillover Effects of Prototype Brand Transgressions on Country Image and Related Brands
2个月前
已完结
Celebrity endorsements: a literature review and research agenda
3个月前
已完结
A Model of Shoppertainment Live Streaming
3个月前
已完结
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