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188 积分 2026-01-27 加入
How do enhanced and unique features affect new product preference? The moderating role of product familiarity
29天前
已完结
The color of status: Effects of logo color on brand status perceptions
29天前
已关闭
The Effect of Perceived Advertising Costs on Brand Perceptions
29天前
已完结
Using Combined-Currency Prices to Lower Consumers’ Perceived Cost
29天前
已完结
Consumer Perceptions of Product Quality: Made in China
1个月前
已完结
It makes me happy: anthropomorphism increases consumer preference for healthy food
3个月前
已完结
Artificial intelligence (AI) technology in destination advertising: The impact of video-based destination anthropomorphism on destination image
3个月前
已完结
Avoiding harm to the product: how product anthropomorphism and buyer usage intent affect sellers’ pricing
3个月前
已关闭
Think like a robot: How interactions with humanoid service robots affect consumers’ decision strategies
3个月前
已完结
Too human to trust? How AI human-likeness and context orientation shape consumer preferences in premium high-tech markets
3个月前
已完结
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