Lv3
348 积分 2024-10-20 加入
When rewards connect to the self: Unlocking customer engagement through experiential rewards
4天前
已完结
Brief Commentary: Theory Testing for Differences in Process—Hypothesizing, Testing, and Reporting Comparisons Between Indirect Effects
4天前
已完结
Better Together: How Clustering Can Attenuate Hedonic Decline
4天前
已完结
Driving Music Demand in the Age of Streaming: Understanding the Heterogeneity in Curated Playlist Effectiveness
4天前
已完结
Multiple Unit Offers and Rate Calculations: How Rates Influence Price and Promotion Sensitivity
4天前
已完结
The Negative and Positive Consequences of Placing Nonpromoted Products Next to Promoted Products
4天前
已完结
“We Earned the Coupon Together”: The Missing Link of Experience Cocreation in Shared Coupons
4天前
已完结
Consequences of Marketing Asset Accountability—A Natural Experiment
4天前
已完结
Within-Category Satiation and Cross-Category Spillover in Multiproduct Advertising
4天前
已完结
Cognitive and affective appraisal of online impulse buying: a multi-mediation approach
6天前
已完结
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