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10 积分 2024-10-20 加入
Mobile App Adoption and Its Differential Impact on Consumer Shopping Behavior
2天前
已完结
The Conditional-Promotion Paradox: When and Why Conditional Promotions Decrease Total Sales of the Promoted Product
2天前
已完结
An Unintended Consequence of Product Upgrades: How Upgrades Can Make Current Consumers Feel Left Behind
2天前
已完结
Concealing Prices: How Delayed Price Disclosure Influences Consumer Purchase Decisions
3天前
已完结
Are Apologies Always the Best Policy? Apologies for Service Failures Backfire When Consumers Are Not Aware of the Failure
3天前
已完结
The Token-Effort Effect: Trivial Redemption Effort Increases Price Promotion Effectiveness
8天前
已完结
Hooking Customers with Facebook: An Empirical Analysis of Grocery Stores’ Online Engagement
18天前
已完结
How Do Implausible Tensile Price Claims Affect Consumer Perceptions of Deceptiveness and Consumer Willingness to Purchase in Online Environments?
18天前
已完结
Humor in Online Brand-to-Brand Dialogues: Unveiling the Difference Between Top Dog and Underdog Brands
18天前
已完结
Role of U.S. Airports’ Attributes in the Output Response to the COVID-19 Pandemic: A Stochastic Frontier Analysis with the Difference-in-Differences Method
18天前
已完结
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