Lv4
450 积分 2024-12-19 加入
Artificial intelligence in live streaming: How can virtual streamers bring more sales?
3小时前
已完结
Human likeness and attachment effect on the perceived interactivity of AI speakers
3小时前
已完结
A Global Investigation into the Constellation of Consumer Attitudes toward Global and Local Products
4个月前
已完结
Virtual influencers as an emerging marketing theory: A systematic literature review
9个月前
已完结
Novelty vs. trust in virtual influencers: exploring the effectiveness of human-like virtual influencers and anime-like virtual influencers
9个月前
已完结
Mere copycat? The effects of human versus human-like virtual influencers on brand endorsement effectiveness: A moderated serial-mediation model
9个月前
已完结
Born for marketing? The effects of virtual versus human influencers on brand endorsement effectiveness: The role of advertising recognition
9个月前
已完结
Can you sense without being human? Comparing virtual and human influencers endorsement effectiveness
9个月前
已完结
Virtual influencers’ attractiveness effect on purchase intention: A moderated mediation model of the Product–Endorser fit with the brand
9个月前
已完结
When digital celebrity talks to you: How human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
9个月前
已完结
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