Lv4
680 积分 2023-05-18 加入
Position, leverage and opportunity: a typology of strategic logics linking resources with competitive advantage
6个月前
已完结
Brand value co-creation in a digitalized world: An integrative framework and research implications
7个月前
已完结
From product system to ecosystem: How firms adapt to provide an integrated value proposition
7个月前
已完结
The effect of social exclusion on consumer preference for anthropomorphized brands
7个月前
已完结
Brands as Rivals: Consumer Pursuit of Distinctiveness and the Role of Brand Anthropomorphism
7个月前
已完结
Do Materialists Prefer the “Brand-as-Servant”? The Interactive Effect of Anthropomorphized Brand Roles and Materialism on Consumer Responses
7个月前
已完结
How does the metaverse travel experience influence virtual and actual travel behaviors? Focusing on the role of telepresence and avatar identification
7个月前
已完结
Avatar creation in the metaverse: A focus on event expectations
7个月前
已完结
Exploring Avatar Selves in the Metaverse: Consumer Co‐Creation of Experiences
7个月前
已完结
Decoding millennials and generation Z consumers' brand behaviors in the Metaverse: The relationships among avatar identification, self‐presence, and psychological dynamics
7个月前
已完结
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