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4970 积分 2023-11-06 加入
Effects of paid search advertising on product sales: a Chinese semantic perspective
2个月前
已完结
Broad or exact? Search Ad matching decisions with keyword specificity and position
2个月前
已完结
Mobile searching versus online searching: differential effects of paid search keywords on direct and indirect sales
2个月前
已完结
Competition and Crowd-Out for Brand Keywords in Sponsored Search
2个月前
已完结
Bidding for Multiple Keywords in Sponsored Search Advertising: Keyword Categories and Match Types
2个月前
已完结
Deal-Seeking Versus Brand-Seeking: Search Behaviors and Purchase Propensities in Sponsored Search Platforms1
2个月前
已完结
Position Effects in Search Advertising and their Moderators: A Regression Discontinuity Approach
2个月前
已完结
Differential Effects of Keyword Selection in Search Engine Advertising on Direct and Indirect Sales
2个月前
已完结
Finding the Right Words: The Influence of Keyword Characteristics on Performance of Paid Search Campaigns
2个月前
已完结
Consumer Click Behavior at a Search Engine: The Role of Keyword Popularity
2个月前
已完结
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