Lv3
360 积分 2025-05-05 加入
Does just saying good things work? The interactive effect of message sidedness and green benefit appeals on consumers’ purchase intentions
1个月前
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“We’re Not Designing with the Same Brain”: How Tattoo Artists Navigate Authority-Expertise Asymmetry to Sustain Creator-Client Co-Creation
4个月前
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Partners or Opponents? How Mindset Shapes Consumers’ Attitude Toward Anthropomorphic Artificial Intelligence Service Robots
8个月前
已完结
When nostalgia works: how temporal perspective shapes the effectiveness of nostalgic advertising
11个月前
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EXPRESS: Putting Words in Their Mouths: Firm-Generated User Content and Consumer Sharing Behavior
11个月前
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EXPRESS: The Power of Proximity: Exploring Narrative Language in Consumer Reviews
11个月前
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EXPRESS: Whispers in Your Mind: the Role of Voice Features in Customer Acquisition and Retention
11个月前
已完结
Are Tourists Happier When Traveling Together? The Interplay of Self-construal and Companion Presence on Hedonia and Eudaimonia
11个月前
已关闭
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