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Unveiling customer intentions: exploring factors driving engagement with hospitality virtual influencers
9小时前
待确认
EXPRESS: Identifying Influential Users by Topic in Unstructured User-generated Content
1天前
已完结
From Social to Sale: The Effects of Firm Generated Content in Social Media on Customer Behavior
1天前
已完结
The Ripple Effect of Firm-Generated Content on New Movie Releases
1天前
已完结
EXPRESS: Retailer Differentiation in Social Media: an Investigation of Firm-Generated Content on Twitter
1天前
已完结
Customer experience in social commerce: A systematic literature review and research agenda
27天前
已完结
Does Chatter Really Matter? Dynamics of User-Generated Content and Stock Performance
1个月前
已完结
The impact of social support chatbots on patients’ value co-creation behavior in online health communities: a moderated mediation model
2个月前
已完结
Tweeting as a Marketing Tool: A Field Experiment in the TV Industry
2个月前
已完结
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