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The Power of Real: Exploring The Effects of AI-Generated Vs. Real Models in Advertising Considering Female Consumers
14天前
已完结
Consumer attitudes toward AI-generated ads: Appeal types, self-efficacy and AI’s social role
1个月前
已完结
The Differential Impact of AI Salience on Advertising Engagement and Attitude: Scary Good AI Advertising
3个月前
已完结
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