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Emotional energy: When customer interactions energize service employees
1小时前
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Does Bad Medical News Reduce Preferences for Generic Drugs?
25天前
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The Role of Advertising in High-Tech Medical Procedures: Evidence from Robotic Surgeries
25天前
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Hospital Portfolio Strategy and Patient Choice
25天前
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Symbolically Simple: How Simple Packaging Design Influences Willingness to Pay for Consumable Products
25天前
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When Do Marketing Ideation Crowdsourcing Contests Create Shareholder Value? The Effect of Contest Design and Marketing Resource Factors
25天前
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Understanding Consumer Self-Design Abandonment: A Dynamic Perspective
25天前
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For Shame! Socially Unacceptable Brand Mentions on Social Media Motivate Consumer Disengagement
25天前
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From Mentally Doing to Actually Doing: A Meta-Analysis of Induced Positive Consumption Simulations
25天前
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Measuring Willingness to Pay: A Comparative Method of Valuation
26天前
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