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10 积分 2025-10-30 加入
Message framing to enhance consumer compliance with disease detection communication for prevention: The moderating role of age
3天前
已完结
The influence of peripheral cues on information elaboration during credibility evaluation of Chinese social media messages: Insights from self-reports and eye-tracking experiments
8天前
已完结
The relationship between social short-form videos and youth’s well-being: It depends on usage types and content categories
8天前
已完结
An Online Experiment Evaluating the Effects of Social Endorsement Cues, Message Source, and Responsibility Attribution on Young Adults’ COVID-19 Vaccination Intentions
21天前
已完结
How category advertising norms and consumer counter‐conformity influence comparative advertising effectiveness
1个月前
已关闭
The Rivalry Reference Effect: Referencing Rival (vs. Nonrival) Competitors in Public Brand Messages Increases Consumer Engagement
1个月前
已完结
Retailer Differentiation in Social Media: An Investigation of Firm-Generated Content on Twitter
1个月前
已完结
Does Using a Pink Product Increase Men’s Support for Women? How Product Usage Influences Perspective-Taking
11个月前
已完结
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