Lv3
400 积分 2022-09-28 加入
I personally like it: Preference for minority endorsement in the early stage of the consumer decision journey
5小时前
待确认
Coupons or Free Shipping? Effects of Price Promotion Strategies on Online Review Ratings
6个月前
已完结
Focus Within or On Others: The Impact of Reviewers’ Attentional Focus on Review Helpfulness
6个月前
已完结
Signaling theory and its relevance in international marketing: a systematic review and future research agenda
9个月前
已完结
Influencer-generated content on social media: how does influencers’ self-disclosure affect followers’ purchase intentions?
9个月前
已完结
The interaction effects of congruence type, assessment perspective and social distance on visit intention
10个月前
已完结
Study on the moderating effect of social distance on the bonus distribution scheme in online social referrals
10个月前
已完结
Call Me Rollie! The Role of Brand Nicknames in Shaping Consumer-Brand Relationships
10个月前
已完结
Attractiveness or expertise? Which is more effective in beauty product endorsement? Moderating role of social distance
11个月前
已完结
The “Beauty Premium” Phenomenon: Appearance Discrimination in the P2p Market
1年前
已完结
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