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30 积分 2026-06-01 加入
For, not to
18天前
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For, not to
23天前
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How Does Short-Form Video Marketing Influence Consumers' Purchase Intention?
24天前
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How Advertising Works: A Planning Model
3个月前
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Implementing the concept of transformational advertising
3个月前
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From informational towards transformational advertising strategies? A content analysis of Belgian food magazine advertisements
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Informational and transformational advertising: The differential effects of time. Advances in Consumer Research, 11(1), 638-643
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Conceptual and Methodological Perspectives on Involvement
3个月前
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