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The Impact of Information Processing Styles and Persuasive Appeals on Consumers’ Engagement Intention Toward Social Media Video Ads
5个月前
已完结
Global Diffusion of New Product Innovations: Investigating Cross-Cultural, Lead-Lag Timing and Social Media Effects
5个月前
已完结
Harnessing the power of brand social media marketing on consumer online impulse buying intentions: a stimulus-organism-response framework
5个月前
已完结
Demographic disparity and influences in electric vehicle adoption: A Florida case study
5个月前
已完结
Factors affecting attitudes and behavioural intention towards social networking advertising: a case of Facebook users in South Korea
5个月前
已完结
A social endorsing mechanism for target advertisement diffusion
5个月前
已完结
Developmental Pragmatics
7个月前
已完结