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352 积分 2024-03-18 加入
Can Aggressive Humor Pay Off in Brand-to-Brand Dialogues on Social Media?
6个月前
已完结
Humor in Online Brand-to-Brand Dialogues: Unveiling the Difference Between Top Dog and Underdog Brands
6个月前
已完结
The impact of online brand roasting on brand attitude and brand preference: moderating effects of other brand versus consumer targets
6个月前
已完结
Positive and Negative Styles of Humor in Communication: Evidence for the Importance of Considering Both Styles
6个月前
已完结
An Emerging Theory of Avatar Marketing
6个月前
已完结
Interaction optimization strategy of intelligent robots in social media marketing
6个月前
已完结
The mechanism of value cocreation in robotic services: customer inspiration from robotic service novelty
6个月前
已完结
Can we be friends with Mitsuku? A longitudinal study on the process of relationship formation between humans and a social chatbot
6个月前
已完结
The Effect of Perceived Novelty on the Adoption of Information Technology Innovations: A Risk/Reward Perspective
6个月前
已完结
How inferred motives shape moral judgements
6个月前
已完结
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