Lv5
1408 积分 2025-02-26 加入
Building Brands
23天前
已完结
Consumer Engagement with Brand Posts on Social Media in Consecutive Stages of the Customer Journey
1个月前
已完结
How to Translate Firm-Generated Content to Sales? Evidence from Online Healthcare Platforms
1个月前
已完结
Tempting Fate: Social Media Posts, Unfollowing, and Long-Term Sales
2个月前
已完结
Motivating User-Generated Content: The Unintended Consequences of Incentive Thresholds
2个月前
已完结
Intrinsic motivation and extrinsic incentives jointly predict performance: A 40-year meta-analysis
2个月前
已完结
EXPRESS: DICE: Advancing Social Media Research through Digital In-Context Experiments
3个月前
已完结
Narrative or non-narrative? The effects of short video content structure on mental simulation and resort brand attitude
5个月前
已完结
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