Lv3
392 积分 2025-03-09 加入
The infinite monkey theorem in AIGC advertising: Matching effects between AI disclosure and advertising appeals on consumer advertising avoidance intention
2个月前
已完结
Polite or direct? How task type and user AI literacy shape appropriate communication strategies for AI collaborators
2个月前
已完结
Human vs. AI: The battle for authenticity in fashion design and consumer response
5个月前
已完结
Frontiers: Generative AI and Personalized Video Advertisements
5个月前
已完结
The Impact of AI-Powered Ad Customization: Exploring the Impact of Engagement, Psychological Ownership, Responsibility, and Attitude on Behavioral Intentions
9个月前
已完结
The principle of congruity in the prediction of attitude change
10个月前
已完结
社交媒体下的原生广告赞助披露:研究综述与展望
1年前
已完结
企业社会责任维度与情境的交互对消费者购买意愿的影响机制——以从事数字业务的互联网企业为例的实验研究
1年前
已完结