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When Attention‐Getting Advertising Tactics Elicit Consumer Inferences of Manipulative Intent: The Importance of Balancing Benefits and Investments
1天前
待确认
Consumer responses to pharmaceutical-company-sponsored disease information websites and DTC branded websites
18天前
已完结
The cost of speaking out: Cyber harassment and abuse against feminist activists in Pakistan
7个月前
已完结
Signaling theory: A review and assessment
9个月前
已完结
Service ads in the era of generative AI: Disclosures, trust, and intangibility
10个月前
已完结
Disclosing AI’s Involvement in Advertising to Consumers: A Task-Dependent Perspective
10个月前
已完结
Advertising and Generative AI: How Can Advertisers Leverage New AI Tools? Introducing a Special Issue on Generative AI in Advertising
10个月前
已完结
The Differential Impact of AI Salience on Advertising Engagement and Attitude: Scary Good AI Advertising
10个月前
已完结
The Differential Impact of AI Salience on Advertising Engagement and Attitude: Scary Good AI Advertising
10个月前
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