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Understanding Social Media: The Effect of Belief Type and Product Type on Consumers’ Social Media Use
5个月前
已完结
Happiness Begets Money: Emotion and Engagement in Live Streaming
6个月前
已完结
EXPRESS: When Words Meet Visuals: How Content Composition Drives Social Media Engagement for Marketer-Generated Content
7个月前
已完结
Exploring the interaction between television and branded search advertising: Implications for real-time syncing strategies
7个月前
已完结
EXPRESS: More Ads, More Viewers? Analyzing Behavioral Shifts from Advertising Permissions to Live Streaming Consumption
7个月前
已完结
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