Lv1
18 积分 2023-11-17 加入
Visualizing brand longevity: How logo concreteness shapes consumer perceptions of brand age
1个月前
已完结
Visualizing brand longevity: How logo concreteness shapes consumer perceptions of brand age
2个月前
已完结
The feature transposition effect: Increasing brand coolness through brand extension
2个月前
已完结
Embracing Low‐Carbon Consumption With Gamification: Exploring Multiple Dimensional Interventions With a Multiagent Modeling Approach
3个月前
已完结
Does atypical packaging design enhance the appeal of healthy food? Evidence from multiple experiments
4个月前
已完结
Does atypical packaging design enhance the appeal of healthy food? Evidence from multiple experiments
4个月前
已完结
How to present food images on packaging? The influence of aesthetics design on consumers' perceived healthiness
4个月前
已完结
Brand typicality and distant novel extension acceptance: How risk-reduction counters low category fit
4个月前
已完结
Electroencephalography Studies on Marketing Stimuli: A Literature Review and Future Research Agenda
5个月前
已完结
Do first impressions matter? Effect of first impressions on tourists’ destination choice: an event-related potential study
5个月前
已完结
皖公网安备34019202002308
