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When, Why, and How Controversy Causes Conversation
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More than Words: The Influence of Affective Content and Linguistic Style Matches in Online Reviews on Conversion Rates
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Cutting through Content Clutter: How Speech and Image Acts Drive Consumer Sharing of Social Media Brand Messages
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Watch Your Tone: How a Brand's Tone of Voice on Social Media Influences Consumer Responses
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Highlighting Discrepancies in Brand Messaging Increases Social Media Engagement
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What’s not to like? Negations in brand messages increase consumer engagement
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Certainty in Language Increases Consumer Engagement on Social Media
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How Readability Shapes Social Media Engagement
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What Holds Attention? Linguistic Drivers of Engagement
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How High-Arousal Language Shapes Micro- Versus Macro-Influencers’ Impact
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