Lv12
50 积分 2025-08-25 加入
Return freight strategies and selling formats in e-commerce supply chain: The perspective of consumer fairness concerns and online shopping returns
1个月前
已完结
Fostering Consumer–Brand Relationships in Social Media Environments: The Role of Parasocial Interaction
1个月前
已完结
How live streaming influences trust in social commerce: A parasocial relationship perspective
1个月前
已完结
Social presence, trust, and social commerce purchase intention: An empirical research
1个月前
已完结
Risk, Trust, and the Roles of Human Versus Virtual Influencers
1个月前
已完结
Multi-Chatbot or Single-Chatbot? The Effects of M-Commerce Chatbot Interface on Source Credibility, Social Presence, Trust, and Purchase Intention
1个月前
已完结
Can Virtual Influencers Drive Online Consumer Behavior? An Applied Examination of ELM Model Investigating the Marketing Effects of Virtual Influencers
1个月前
已完结
Exploring the impact of virtual vs human influencers on purchase intentions in fashion/beauty industry
1个月前
已关闭
Research on the Influence of Virtual Anchors on Consumers’ Purchase Intention in Live Streaming Commerce
1个月前
已完结
“In A.I. we trust?” The effects of parasocial interaction and technopian versus luddite ideological views on chatbot-based customer relationship management in the emerging “feeling economy”
1个月前
已完结
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