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Selling or sharing?: Strategic analysis in live streaming ecommerce
19小时前
已完结
Inducing shoppers’ impulsive buying tendency in live-streaming: integrating signaling theory with social exchange theory
8天前
已完结
Patent regime shift and firm innovation strategy: Evidence from the Second Amendment to China's Patent Law
1个月前
已完结
Predicting On-Line Task Completion with Clickstream Complexity Measures: A Graph-Based Approach
2个月前
已完结
A Model of Web Site Browsing Behavior Estimated on Clickstream Data
2个月前
已完结
The effects of brand heritage and brand innovation on extended product purchase intentions for corporate heritage brands: a yin–yang perspective
4个月前
已完结
EXPRESS: Do Robots Serve Brands’ Socially Responsible Image? How Mixed Signals Shape Consumers’ Brand Preference and Engagement
4个月前
已关闭
To Defend or Not to Defend? How Responses to Negative Customer Review Affect Prospective customers’ Distrust and Purchase Intention
6个月前
已完结
Why viewers send paid gifts: The role of social influence on massively multiplayer online games live streaming
6个月前
已完结
Explaining the gift-giving intentions of live-streaming audiences through social presence: the perspective of interactive marketing
6个月前
已完结
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