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450 积分 2025-12-23 加入
Forgiveness and redemption: A study on the impact of employees’ participation in the restoration of corporate brand image in a crisis
40分钟前
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This Article Is Not for Everyone: The Impact of Dissuasive Framing on Consumer Response to Product Messages
2天前
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Philanthropic sales in live-streaming shopping: The impact of online interaction on consumer impulse buying
4天前
已完结
Advertising Green Products on Brands' Official Social Media Accounts or Mega-influencer Accounts?
4天前
已完结
Seeking Qualitative Rigor in Inductive Research
11天前
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Falsity images also have real benefits? The impact of AI-generated advertisements' visual styles and reach methods on consumer consultation intentions
12天前
已完结
Advertising green products on brands' official social media accounts or mega-influencer accounts?
13天前
已完结
Chasing green dreams: Understanding consumers’ willingness to pay for sustainability in hotel selection through dual-stage PLS-NCA
13天前
已完结
Advertising Green Products on Brands' Official Social Media Accounts or Mega-influencer Accounts?
13天前
已关闭
Let Me Show You What I Did versus What I Have: Sharing Experiential versus Material Purchases Alters Authenticity and Liking of Social Media Users
15天前
已完结
Theory of nonlinear terahertz susceptibility in ferroelectrics
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