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486 积分 2025-12-23 加入
Seeking effective fit: The impact of brand-influencer fit types on consumer brand attitude
1天前
待确认
Do Brand Competence and Warmth Always Influence Purchase Intention? The Moderating Role of Gender
1天前
待确认
Warmth or competence: Brand anthropomorphism, social exclusion, and advertisement effectiveness
1天前
已完结
Cold tones for sincerity and warm tones for excitement: interactive effects of color tone and brand personality on brand evaluation
2天前
已完结
More Realistic, More Better? How Anthropomorphic Images of Virtual Influencers Impact the Purchase Intentions of Consumers
4个月前
已完结
When virtual anchors eclipse the product: how form realism draws attention away but increases purchase intention in live-streaming commerce
4个月前
已完结
Consumer Preference for Virtual Reality Advertisements with Human–Scene Interaction: An Intermediary Based on Psychological Needs
4个月前
已完结
The influence of virtual streamer on purchase intention: The moderated mediating effect of message strategy and live-streaming environment
4个月前
已完结
How to liberate human labor? Understanding the interplay of virtual streamer type and interaction style in livestreaming e-commerce
4个月前
已完结
Impact of AI-generated virtual streamer interaction on consumer purchase intention: A focus on social presence and perceived value
4个月前
已完结
Theory of nonlinear terahertz susceptibility in ferroelectrics
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