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From agility to action: how AI chatbot promotes green customer citizenship behavior
5天前
已完结
From agility to action: how AI chatbot promotes green customer citizenship behavior
18天前
已完结
The Influence of AI Chatbots on Green Satisfaction and Loyalty: Evidence from Sustainability-Driven Consumer Behavior
18天前
已完结
Communicating multispecies planetary health through multimodal humour and satire
5个月前
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Green ad stories’ characteristics and green brand trust: examining the moderating role of consumer expertise through the elaboration likelihood model lens
5个月前
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Does Language Matter When Advertising to Africa’s Multilingual Audience? An ELM Study of Audience Language Preference and Responses
5个月前
已完结
When Copy Complexity Can Help Ad Readership
6个月前
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