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878 积分 2025-04-29 加入
‘Pink is for girls, blue is for boys’ exploring brand gender identity in children’s clothing, a post-evaluation of British retailer John Lewis
8天前
已完结
Defining and Understanding Vintage
9天前
已完结
The Asymmetry of Gender-Fluid Trends
10天前
已完结
How size-inclusive advertising shapes favorable responses in South Korea: a comparative study with the United States
26天前
已关闭
Online live streaming interaction: development and validation of a measurement scale
1个月前
已完结
An examination of the role of review valence and review source in varying consumption contexts on purchase decision
1个月前
已完结
Curbing misinformation dissemination in influencer marketing: how misinformation interventions affect endorsement effectiveness
2个月前
已关闭
Emotional Responses to Digital Resurrections: Consumer Reactions to AI ‐Generated Dead Celebrity Endorsements
2个月前
已完结
Brands cannot own a human celebrity but can own an AI endorser: AI endorsers’ role in shaping consumer self-brand connection
2个月前
已完结
Who Will I Be With(out) You? Consequences of Perceived Romantic Relationship Status Stability on Product Rentals
2个月前
已完结
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