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1318 积分 2025-04-29 加入
The allure of imperfection: How ugly-cute aesthetics drive purchase intentions
2天前
已完结
‘Pink is for girls, blue is for boys’ exploring brand gender identity in children’s clothing, a post-evaluation of British retailer John Lewis
1个月前
已完结
Defining and Understanding Vintage
1个月前
已完结
The Asymmetry of Gender-Fluid Trends
1个月前
已完结
How size-inclusive advertising shapes favorable responses in South Korea: a comparative study with the United States
2个月前
已关闭
Online live streaming interaction: development and validation of a measurement scale
2个月前
已完结
An examination of the role of review valence and review source in varying consumption contexts on purchase decision
2个月前
已完结
Curbing misinformation dissemination in influencer marketing: how misinformation interventions affect endorsement effectiveness
3个月前
已关闭
Emotional Responses to Digital Resurrections: Consumer Reactions to AI ‐Generated Dead Celebrity Endorsements
3个月前
已完结
Brands cannot own a human celebrity but can own an AI endorser: AI endorsers’ role in shaping consumer self-brand connection
3个月前
已完结
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