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What drives blockchain technology adoption in the online advertising ecosystem? An interview study into stakeholders’ perspectives
1天前
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Artificial Intelligence and Machine Learning: Exploring drivers, barriers, and future developments in marketing management
1天前
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Digitalization and power shift in the food market
1天前
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Managing B2B customer journeys in digital era: Four management activities with artificial intelligence-empowered tools
1天前
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The Value of Descriptive Analytics: Evidence from Online Retailers
1天前
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Digitalization of Loyalty: Impacts of Mobile Technology on Reward Redemption and Engagement Level
1天前
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The impact of artificial intelligence stimuli on customer engagement and value co-creation: the moderating role of customer ability readiness
1天前
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Artificial intelligence-enabled personalization in interactive marketing: a customer journey perspective
1天前
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AI-powered touch points in the customer journey: a systematic literature review and research agenda
1天前
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EXPRESS: Two Streams to Success: Unpacking the Informational and Relational Roles of Live Streaming in Online Shopping
1天前
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