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4 积分 2026-03-04 加入
Just Keep It: When and Why Returnless Product Returns Foster Brand Support
1个月前
已完结
When Words Meet Visuals: How Content Composition Drives Social Media Engagement for Marketer-Generated Content
1个月前
已完结
The Power of Star Creators: Evidence from the Live Streaming Industry
1个月前
已完结
It Takes One to Buy but Two to Say Goodbye: Asymmetrical Preference for Others’ Involvement in Product Decisions Across the Customer Journey
1个月前
已完结
Who Benefits from Alternative Data for Credit Scoring? Evidence from Peru
1个月前
已完结
Online Venting: The Impact of Temporal Proximity Cues and Emotionality on Perceptions of Negative Online Review Value
1个月前
已完结
AI for Customer Journeys: A Transformer Approach
1个月前
已完结
The Influential Solo Consumer: When Engaging in Activities Alone (vs. Accompanied) Increases the Impact of Recommendations
1个月前
已完结
The Effects of Mergers and Acquisitions on Marketing Decisions and Effectiveness: Evidence from the Biopharma Industry
1个月前
已完结
The Decision-Making Process and Impact of Individual Decisions for Joint Consumption
1个月前
已完结
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