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What drives trust building in live streaming E-commerce? From an elaboration likelihood model perspective
2个月前
已完结
Impact of content and emotion congruency on tipping: evidence from live streaming
5个月前
已关闭
The power of online reviews: Exploring information asymmetry and its impact on green product purchasing behavior
5个月前
已完结
The impact of informational antecedents on Generation Z consumers’ evaluations of cross-border e-commerce transaction costs and purchase decisions
5个月前
已完结
Information confusion as a driver of consumer switching intention on social commerce platforms: a multi-method quantitative approach
5个月前
已完结
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