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38 积分 2025-12-30 加入
The more congruent, the better? The role of recommendation content congruence on consumers' click-through intention in in-feed advertising
7个月前
已完结
Who posts the advertisement: The influence of advertising authorship on in‐feed advertising effectiveness
7个月前
已完结
Research on the Interactive Model of Information Flow Advertising in WeChat Moments
7个月前
已完结
Consumer avoidance toward message stream advertising on mobile social media: a stimulus-organism-response perspective
7个月前
已完结
Enhancing the Attendee's Experience through Creative Design of the Event Environment: Applying Goffman's Dramaturgical Perspective
7个月前
已完结
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