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190 积分 2024-09-25 加入
The effect of hotel livestreaming on viewers’ purchase intention: Exploring the role of parasocial interaction and emotional engagement
1个月前
已完结
Service Research Priorities: Designing Sustainable Service Ecosystems
1个月前
已完结
Better together: involving consumers in the ideation, creation and dissemination of transformative value
1个月前
已完结
#SocialMediaWellness: Exploring a research agenda and conceptualization for healthy social media consumption
1个月前
已完结
The Virtuous Cycle: Social Media Influencers’ Potential for Kindness Contagion
1个月前
已完结
The Circular Economy: A Transformative Service Perspective
3个月前
已完结
Content creators' participation in the creator economy: Examining the effect of creators’ content sharing frequency on user engagement behavior on digital platforms
3个月前
已完结
Transformative marketing strategies in the era of new-age technologies: Principles, plan, purpose, and practice
6个月前
已完结
Recommendation content matters! Exploring the impact of the recommendation content on consumer decisions from the means-end chain perspective
6个月前
已完结
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