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Consumer reactions to AI design: Exploring consumer willingness to pay for AI‐designed products
20天前
已完结
Do health anxiety and social value shape the intention to consume functional food: the role of health knowledge levels—evidence from Istanbul
20天前
已完结
Standing out while fitting in: content strategy and performance in social media marketing
1个月前
已完结
“No pain no Gain”: understanding and applications of pain in marketing scholarship and practice
1个月前
已完结
“Informers” or “entertainers”: The effect of social media influencers on consumers' green consumption
2个月前
已完结
Enhancing eWOM effectiveness: the interplay of endorsement styles and emoji in digital persuasion
2个月前
已完结
It’s not what you say, it’s the way you say it! Effective message styles for promoting innovative new services
2个月前
已完结
Collective reputation and food
3个月前
已完结
Color darkness and hierarchy perceptions: How consumers associate darker colors with higher hierarchy
4个月前
已完结
Danmaku consistency reduces consumer purchases during live streaming: A dual‐process model
4个月前
已完结
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