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30 积分 2024-12-26 加入
When brand cynicism turns into brand hate: the mediating role of brand hate on the relationship between brand cynicism and negative WOM
11天前
已完结
Whether to trust chatbots: Applying the event-related approach to understand consumers’ emotional experiences in interactions with chatbots in e-commerce
13天前
已完结
The neurophysiological mechanisms underlying brand personality consumer attraction: EEG and GSR evidence
13天前
已完结
More Voices Persuade: The Attentional Benefits of Voice Numerosity
14天前
已完结
The effect of consumption goals on review helpfulness: behavioral and eye-tracking research
16天前
已完结
The impact of risk preference on decision-making during evacuation: Behavioral and physiological analysis using event-related potential signals
16天前
已关闭
Immersive interactive technologies and virtual shopping experiences: Differences in consumer perceptions between augmented reality (AR) and virtual reality (VR)
26天前
已完结
Interactivity and Animation Effects in VR-Enhanced OOH Advertising
1个月前
已完结
Interactivity and Animation Effects in VR-Enhanced OOH Advertising
1个月前
已关闭
Interactivity and Animation Effects in VR-Enhanced OOH Advertising
1个月前
已关闭
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