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370 积分 2024-12-26 加入
Evaluating and eliciting design requirements for an improved user experience in live-streaming commerce interfaces
7天前
已完结
A protective buffer or a double-edged sword? Investigating the effect of “parasocial guanxi” on consumers’ complaint intention in live streaming commerce
7天前
已完结
Influence mechanism of consumers’ characteristics on impulsive purchase in E-commerce livestream marketing
7天前
已完结
Doing well by doing good: The effect of purchasing poverty-alleviation products on consumers' subsequent product preference in live streaming shopping
7天前
已完结
Would you be willing to purchase virtual gifts during esports live streams? Streamer characteristics and cultural traits
7天前
已完结
Avatars in live streaming commerce: The influence of anthropomorphism on consumers' willingness to accept virtual live streamers
7天前
已完结
Technology Acceptance and Innovation Diffusion: Are Users More Inclined Toward AIGC-Assisted Design?
1个月前
已完结
The Influence of Ai-Generated vs. Human-Generated Advertising on Purchase Intention: A Study of Vietnamese Consumers
1个月前
已完结
Comparing AIGC and traditional idea generation methods: Evaluating their impact on creativity in the product design ideation phase
1个月前
已完结
The Differential Impact of AI Salience on Advertising Engagement and Attitude: Scary Good AI Advertising
1个月前
已完结
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