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176 积分 2024-12-26 加入
Falsity images also have real benefits? The impact of AI-generated advertisements' visual styles and reach methods on consumer consultation intentions
3天前
已完结
AI-thenticity: Exploring the effect of perceived authenticity of AI-generated visual content on tourist patronage intentions
4天前
已完结
Concepts and practices of digital virtual consumption
8天前
已完结
Clothing fit preferences of young female adult consumers
8天前
已完结
Will customers buy financial products impulsively? AI-powered chatbots’ recommendations
9天前
已完结
When time is crucial: effects of compensation type and anthropomorphic chatbots on chatbot service recovery satisfaction
9天前
已完结
The power of language in promotion: Exploring the impact of language style and the moderating role of address forms
9天前
已完结
How cool virtual streamer influences customer in live-streaming commerce? An explanation of stereotype content model
9天前
已完结
Using different advertising humor appeals to generate firm-level warmth and competence impressions
9天前
已完结
Is self-mockery in advertising copywriting an efficient strategy to build brand closeness and purchase intention?
9天前
已完结
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