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Advertising creativity and its effects: a meta-analysis of the moderating role of modality
9小时前
已完结
Using different advertising humor appeals to generate firm-level warmth and competence impressions
9小时前
已完结
Consumer-perceived signals of ‘creative’ versus ‘efficient’ advertising
8天前
已完结
The Influence of Ai-Generated vs. Human-Generated Advertising on Purchase Intention: A Study of Vietnamese Consumers
22天前
已完结
Does distrust in humans predict greater trust in AI? Role of individual differences in user responses to content moderation
22天前
已完结
Does distrust in humans predict greater trust in AI? Role of individual differences in user responses to content moderation
22天前
已完结
Falsity images also have real benefits? The impact of AI-generated advertisements' visual styles and reach methods on consumer consultation intentions
1个月前
已完结
Unintended Consequences of Warmth Appeals: An Extension of the Compensation Effect between Warmth and Competence to Advertising
1个月前
已完结
Congruity and processing fluency
1个月前
已完结
Artificial creativity in luxury advertising: How trust and perceived humanness drive consumer response to AI-generated content
1个月前
已完结
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