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10 积分 2025-12-03 加入
The effect of E-commerce virtual live streamer socialness on consumers' experiential value: an empirical study based on Chinese E-commerce live streaming studios
3个月前
已完结
How to liberate human labor? Understanding the interplay of virtual streamer type and interaction style in livestreaming e-commerce
3个月前
已关闭
Digital human calls you dear: How do customers respond to virtual streamers’ social-oriented language in e-commerce livestreaming? A stereotyping perspective
3个月前
已完结
Designing cute AI streamers: a multi-modal approach to shape AI-powered streamer effectiveness in livestreaming commerce
4个月前
已完结
Make them curious, make them play: improving customer response to cart recovery emails
4个月前
已关闭
How Do Virtual AI Streamers Influence Viewers’ Livestream Shopping Behavior? The Effects of Persuasive Factors and the Mediating Role of Arousal
4个月前
已完结
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