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How High-Arousal Language Shapes Micro- Versus Macro-Influencers’ Impact
27天前
已完结
What to Say and How to Say it: Impacts of Content Type and Linguistic Style on Sales Performance on Live Streaming Platforms
1个月前
已完结
How AI chatbots shape satisfactory experiences: A combined perspective of competence expansion and emotional extension
1个月前
已完结
What Makes Consumption Experiences Feel Special? A Multimethod Integrative Analysis
1个月前
已完结
The Stakeholder Theory of the Corporation: Concepts, Evidence, and Implications
1个月前
已完结
Rewarding Money or Time? The Sunk Cost Effects of Customized Rewards in Loyalty Programs
2个月前
已完结
Whispers in Your Mind: The Role of Voice Features in Customer Acquisition and Retention
2个月前
已完结
Investigating the impact of different types of live-streaming marketing on consumers' intention to purchase clothing
5个月前
已完结
How do e-commerce anchors' characteristics influence consumers’ impulse buying? An emotional contagion perspective
5个月前
已完结
Artificial intelligence in live streaming: How can virtual streamers bring more sales?
6个月前
已完结
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