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140 积分 2025-10-19 加入
The Sweet Trap of Impulse Buying: Unpacking Consumers' Buy‐Return Conflict in Livestreaming E‐Commerce
21天前
已完结
Optimal streamer type selection, pricing and inventory strategies in live streaming commerce
21天前
已完结
How High-Arousal Language Shapes Micro- Versus Macro-Influencers’ Impact
2个月前
已完结
What to Say and How to Say it: Impacts of Content Type and Linguistic Style on Sales Performance on Live Streaming Platforms
2个月前
已完结
How AI chatbots shape satisfactory experiences: A combined perspective of competence expansion and emotional extension
3个月前
已完结
What Makes Consumption Experiences Feel Special? A Multimethod Integrative Analysis
3个月前
已完结
The Stakeholder Theory of the Corporation: Concepts, Evidence, and Implications
3个月前
已完结
Rewarding Money or Time? The Sunk Cost Effects of Customized Rewards in Loyalty Programs
3个月前
已完结
Whispers in Your Mind: The Role of Voice Features in Customer Acquisition and Retention
3个月前
已完结
Investigating the impact of different types of live-streaming marketing on consumers' intention to purchase clothing
6个月前
已完结
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