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160 积分 2025-10-19 加入
Investigating the impact of different types of live-streaming marketing on consumers' intention to purchase clothing
4小时前
待确认
How do e-commerce anchors' characteristics influence consumers’ impulse buying? An emotional contagion perspective
19天前
已完结
Artificial intelligence in live streaming: How can virtual streamers bring more sales?
1个月前
已完结
Strategic live streaming choices for vertically differentiated products
1个月前
已完结
Turning the wheels of engagement: Evidence from entertainment live streaming
1个月前
已完结
It’s Showtime: Live-Streaming E-commerce and Optimal Promotion Insertion Policy
1个月前
已完结
Managing Product Variety to Increase Sales in Used Automotive Closed-Loop Supply Chains
1个月前
已完结
Influence of Host’s Selling Strategy on Customers’ Product Return Intention in Livestreaming Online Commerce
1个月前
已完结
EXPRESS: Past Imperfect or Present Perfect? How Dynamic Ranks Influence Consumer Perceptions
2个月前
已完结
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