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170 积分 2025-09-24 加入
Showing or Hiding? The Impact of Visibility of General Conditions of Use on Retargeted Ad Intrusiveness and Perceived Ethicality of Mobile Apps
5天前
已完结
Consumer response to online behavioral advertising in a social media context: The role of perceived ad complicity
8天前
已关闭
Affirmative or negative: a study of the effectiveness of advertising sentence patterns on green advertisements
1个月前
已完结
Effect of status threat on preference for cross-domain self-improvement products: The moderation of trade-off beliefs
1个月前
已完结
Beyond likes and comments: How social proof influences consumer impulse buying on short-form video platforms
1个月前
已完结
Can Powerless Consumers Achieve Happiness Through Luxury Compensatory Consumption? Exploring the Roles of Self-Esteem and Materialism
1个月前
已完结
A Comparative Analysis of Skippable Ads, Non-Skippable Ads, and Brand Placements: Evaluating YouTube Advertising Strategies
1个月前
已完结
The impact of advertising appeals on impulse buying
1个月前
已完结
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