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Affirmative or negative: a study of the effectiveness of advertising sentence patterns on green advertisements
15小时前
已完结
Effect of status threat on preference for cross-domain self-improvement products: The moderation of trade-off beliefs
2天前
已完结
Beyond likes and comments: How social proof influences consumer impulse buying on short-form video platforms
2天前
已完结
Can Powerless Consumers Achieve Happiness Through Luxury Compensatory Consumption? Exploring the Roles of Self-Esteem and Materialism
4天前
已完结
A Comparative Analysis of Skippable Ads, Non-Skippable Ads, and Brand Placements: Evaluating YouTube Advertising Strategies
4天前
已完结
The impact of advertising appeals on impulse buying
4天前
已完结
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