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Virtual influencer vs. human influencer? How influencer type affects donation intention in charitable appeals
1天前
已完结
Emoji rhetoric: a social media influencer perspective
1天前
已完结
Can emotional AI better stimulate intention? The impact of virtual influencer types on tourists’ travel intention
21天前
已完结
Influencer marketing: a scoping review and a look ahead
22天前
已完结
Tourists’ pro-environmental behaviour in travel destinations: benchmarking the power of social interaction and individual attitude
24天前
已完结
Good Match, Deep Love: Three Studies Examining the Celebrity Endorsement’s Influence on Destination Brand Love
25天前
已完结
Inspiration and wellness tourism: the role of cognitive appraisal
27天前
已完结
Cultural/Heritage Destinations: Tourist Satisfaction and Market Segmentation
27天前
已完结
Slow or Fast? The Video Motion Design in Destination Marketing
27天前
已完结
Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media
30天前
已完结
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