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30 积分 2024-10-06 加入
Understanding and Advancing Interactive Advertising: The Case for Interdisciplinary Research
21天前
已完结
Gain vs. Loss Framing in Rational and Emotional Appeals: Effects on Consumer Attitudes, Reactance, and Brand Choice
21天前
已完结
The Impact of Ad Length on Ad Effectiveness: Do Micro Ads Work?
21天前
已完结
Order Matters: The Marginal Value of Visual and Textual Information in Sequential Product Information Presentation
1个月前
已完结
The Language That Drives Engagement: A Systematic Large-scale Analysis of Headline Experiments
2个月前
已完结
Book Review: Culture's Consequences: Comparing Values, Behaviors, Institutions and Organizations across Nations, 2d ed
3个月前
已完结
Heterogeneous Effects of Generative artificial intelligence (GenAI) on Knowledge Seeking in Online Communities
5个月前
已完结
Sequentiality of Product Review Information Provision: An Information Foraging Perspective
5个月前
已完结
What Makes You Palpitate With Excitement? The Differentiation Effect and Mechanism of Message Appeal in Tourism Short Videos
6个月前
已完结
How different destination brand personalities choose the right tourism short video ads?
6个月前
已完结
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