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30 积分 2024-10-06 加入
Interactivity in Brand Web Sites: Cognitive, Affective, and Behavioral Responses Explained by Consumers’ Online Flow Experience
4小时前
已完结
How the destination short video affects the customers' attitude: The role of narrative transportation
4小时前
已完结
The power of sound: The impact of auditory features in hotel short influencer-generated videos on viewer engagement
2个月前
已完结
Diversity Representations in Advertising: Enhancing Variety Perceptions and Brand Outcomes
2个月前
已完结
When Words Meet Visuals: How Content Composition Drives Social Media Engagement for Marketer-Generated Content
2个月前
已完结
Understanding and Advancing Interactive Advertising: The Case for Interdisciplinary Research
3个月前
已完结
Gain vs. Loss Framing in Rational and Emotional Appeals: Effects on Consumer Attitudes, Reactance, and Brand Choice
3个月前
已完结
The Impact of Ad Length on Ad Effectiveness: Do Micro Ads Work?
3个月前
已完结
Order Matters: The Marginal Value of Visual and Textual Information in Sequential Product Information Presentation
4个月前
已完结
The Language That Drives Engagement: A Systematic Large-scale Analysis of Headline Experiments
5个月前
已完结
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