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160 积分 2024-08-20 加入
Are red or blue companies more likely to go green? Politics and corporate social responsibility
20天前
已完结
The Influence of Spokesperson Trustworthiness on Message Elaboration, Attitude Strength, and Advertising Effectiveness
2个月前
已关闭
Trust-Assuring Arguments in B2C E-commerce: Impact of Content, Source, and Price on Trust
2个月前
已完结
The elaboration likelihood model: review, critique and research agenda
2个月前
已完结
Conceptualizing Persuasive Messages Using ELM in Social Media
2个月前
已完结
The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations
2个月前
已完结
Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement
2个月前
已完结
The Elaboration Likelihood Model of Persuasion
2个月前
已完结
The Elaboration Likelihood Model of Persuasion
2个月前
已关闭
Returnees versus locals: Who performs better in China’s technology entrepreneurship?
3个月前
已完结
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