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The Positive Impact of Product Orderliness on Intentions to Consume Vices
18小时前
待确认
Servant, Partner, or Competitor? How Embodied AI Role Positioning Influences Consumer's Purchase Intention Through Threat Perception and Feelings of Dominance
1个月前
已完结
Avoiding embarrassment online: Response to and inferences about chatbots when purchases activate self‐presentation concerns
1个月前
已完结
The appeal of blurred imagery: Enhancing advertising and brand attitudes for luxury goods
1个月前
已完结
Color Me Effective: The Impact of Color Saturation on Perceptions of Potency and Product Efficacy
6个月前
已完结
Sustainability Cues Can Delay Consumption
6个月前
已完结
Not Just about Price: How Benefit Focus Determines Consumers’ Retailer Pricing Strategy Preference
7个月前
已完结
Making Sense? The Sensory-Specific Nature of Virtual Influencer Effectiveness
7个月前
已完结
This Article Is Not for Everyone: The Impact of Dissuasive Framing on Consumer Response to Product Messages
7个月前
已完结
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