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Color Me Effective: The Impact of Color Saturation on Perceptions of Potency and Product Efficacy
2个月前
已完结
Sustainability Cues Can Delay Consumption
2个月前
已完结
Not Just about Price: How Benefit Focus Determines Consumers’ Retailer Pricing Strategy Preference
3个月前
已完结
Making Sense? The Sensory-Specific Nature of Virtual Influencer Effectiveness
3个月前
已完结
This Article Is Not for Everyone: The Impact of Dissuasive Framing on Consumer Response to Product Messages
3个月前
已完结