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From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior
29天前
已完结
New Tools, New Rules: A Practical Guide to Effective and Responsible Generative AI Use for Surveys and Experiments in Research
1个月前
已完结
From JM as Catalyst to JM as Community: Positive, Bold, and Pragmatic
1个月前
已完结
The Power of Proximity: Exploring Narrative Language in Consumer Reviews
1个月前
已完结
Dynamic Effects of TV Ad Suspension on Keyword Search: Evidence from the US Telecom Industry
1个月前
已完结
Authenticity in Influencer Marketing: How Can Influencers and Brands Work Together to Build and Maintain Influencer Authenticity?
1个月前
已完结
Customers' Review Content and Their Referral and (Re)Purchase Behaviors
1个月前
已完结
Can Marketing Enable Firms to Counter Import Competition? Evidence from the China Shock
1个月前
已完结
Sustainable Product Profit Potential and Availability
1个月前
已完结
Displaying the Amount of Consumption Time in Online Reviews Can Affect Helpful Votes
1个月前
已完结
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