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960 积分 2025-11-09 加入
Are Virtual Influencers Friends or Foes? Uncovering the Perceived Creepiness and Authenticity of Virtual Influencers in Social Media Marketing in the United States
24天前
已完结
Does Paying for Online Product Reviews Pay off? The Effects of Monetary Incentives on Consumers’ Product Evaluations
26天前
已关闭
Is more human-like better? The impact of virtual streamer language naturalness on user engagement
1个月前
已完结
Exploring the Roles of DMO’s Social Media Efforts and Information Richness on Customer Engagement: Empirical Analysis on Facebook Event Pages
1个月前
已完结
Virtual streamer and destination visitation: An attractiveness transfer perspective
1个月前
已完结
Reconceptualizing object authenticity
2个月前
已完结
Double authenticity" in digital heritage communication: examining the interaction effects of virtual cultural ambassadors on tourist behavioral intentions
2个月前
已关闭
Whether authenticity matters for virtual cultural ambassadors: Understanding the effect of perceived authenticity on residents' tourism suppor
2个月前
已关闭
Virtual influencers’ anthropomorphism, consumer engagement and/or well-being
2个月前
已完结
Decoding virtual influencer endorsement using machine learning: The role of virtual influencer, posting, and disclosure characteristics
2个月前
已完结
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